Searchical

Case Study: Searchical & Dynamo Selling

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Searchical

 

Client: Searchical
Industry: Digital Marketing, SEO, and Advertising
Location: Global (Headquarters in Dubai)
Director: Iman

Overview

Searchical is a global digital marketing agency headquartered in Dubai, specialising in SEO, AdWords, and full-scale advertising campaigns. With teams operating across multiple countries, the company sought to enhance communication, performance, and alignment across its sales, engineering, and production departments to strengthen both internal collaboration and client engagement.

The Challenge

While Searchical’s technical capabilities were already strong, the leadership team recognised that greater results could be achieved through improved communication and human behaviour training. The goal was to empower team members to better understand clients, communicate effectively across different personality types, and foster stronger teamwork across departments.

The Solution

Searchical partnered with Raimond Volpe and the Dynamo Selling team for an ongoing sales and communication training program. The sessions were delivered via Zoom, allowing the Dubai-based and international teams to participate together in highly interactive and engaging workshops.

The training focused on:

  • Understanding human behaviour and motivation
  • Developing advanced communication and interpersonal skills
  • Strengthening sales conversations and influence
  • Building confidence and emotional intelligence across all departments

These live online sessions were dynamic, practical, and perfectly suited for a globally distributed workforce.

The Results

The impact of the training was both immediate and measurable. Searchical achieved:

  • 20% month-on-month growth in some divisions
  • Noticeable improvements in team communication and morale
  • A deeper understanding of client psychology and relationship management
  • Greater consistency and alignment across global departments

Client Testimonial

“Working with Raimond and the Dynamo Selling team has been fantastic. We’ve conducted most of our training via Zoom, and the sessions have been incredibly interactive and engaging for our teams across Dubai and other regions. They’ve helped our sales, engineering, and production teams communicate better, understand people more deeply, and perform at a higher level. We’ve seen real results — in some cases, up to 20% growth month-on-month. I highly recommend Dynamo Selling. All of their trainers are exceptional, and we look forward to continuing our partnership.”
— Iman, Director of Searchical (Dubai)