Top 10 Sales Mistakes and How to Avoid Them

Top 10 Sales Mistakes and How to Avoid Them

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Sales performance is often shaped by the smallest habits, both good and bad. Minor oversights can lead to missed opportunities, lost revenue, and weakened client trust. Dynamo Selling understands these challenges and works closely with professionals to eliminate the most common errors in the sales process. By refining approach, mindset, and technique, businesses can achieve stronger connections, higher conversions, and long-term success in a competitive market.

Key Takeaways

  • Listening matters more than pitching.
  • Vague goals create vague results.
  • Neglecting follow-up kills momentum.
  • Overloading with features loses the buyer.
  • A generic pitch doesn’t win loyalty.

10 Sales Mistakes and Ways to Prevent Them

Achieving success in sales isn’t just about being persuasive, it’s about avoiding the missteps that can derail your momentum, damage relationships, or cause deals to slip through your fingers. Whether you’re new to sales or looking to sharpen your skills, being aware of common pitfalls is essential for continuous improvement and long-term success. Below are the most frequent sales mistakes professionals make and how to avoid them effectively.

1. Talking More Than Listening

  • Mistake: Many salespeople fall into the trap of talking too much, eagerly pitching their product before truly understanding the customer’s needs.
  • Avoid it: Practice active listening. Ask open-ended questions, listen attentively, and take notes. Let your prospect speak at least 60–70% of the time. The better you grasp their challenges, the more effectively you can craft your pitch.

2. Failing to Research the Prospect

  • Mistake: Walking into a sales call or meeting without knowing who the prospect is, what their business does, or what challenges they face shows a lack of professionalism and preparation.
  • Avoid it: Do your homework. Use LinkedIn, company websites, and recent news articles to understand the prospect’s role, industry, and potential needs. Personalized outreach dramatically increases engagement and trust.

3. Overpromising and Under-Delivering

  • Mistake: To close the deal, some salespeople make unrealistic promises about what their product or service can do.
  • Avoid it: Be honest about capabilities and limitations. It’s better to under-promise and over-deliver than to lose customer trust and damage your brand’s reputation.

4. Not Following Up

  • Mistake: Many deals are lost simply because the salesperson didn’t follow up. A lack of persistence often leads prospects to assume disinterest.
  • Avoid it: Set reminders to follow up within 24–48 hours after a meeting or proposal. Use polite and professional communication using emotional intelligence to stay on the prospect’s radar without being pushy.

5. Pushing Too Hard, Too Soon

  • Mistake: Aggressive selling early in the conversation can make prospects feel uncomfortable and resistant.
  • Avoid it: Focus on building rapport first. Understand the customer’s timeline and readiness to buy. Guide them through the decision-making techniques rather than forcing a sale.

6. Ignoring the Gatekeepers

  • Mistake: Treating assistants, receptionists, or junior staff as obstacles rather than valuable contacts is a common misstep.
  • Avoid it: Be courteous and respectful to everyone you speak with. Gatekeepers can often provide insights, help you navigate the organization, or even influence the decision-maker.

7. Neglecting to Address Objections

  • Mistake: Some salespeople get flustered by objections or avoid addressing them altogether, hoping they’ll go away.
  • Avoid it: Welcome objections, they show interest. Prepare answers to common concerns (e.g., price, timing, competition). Use objections as opportunities to deepen the conversation and reinforce your value proposition.

8. Focusing Only on Price

  • Mistake: Competing solely on price leads to a race to the bottom and often devalues your product or service.
  • Avoid it: Shift the conversation to value, outcomes, and Return of Investment R Focus on showing the customer the long-term value your solution offers, not just the initial cost.

9. Not Qualifying Leads Properly

  • Mistake: Wasting time on prospects who aren’t a good fit or aren’t ready to buy can drain your energy and skew your pipeline.
  • Avoid it: Use a qualification framework. Direct your efforts toward leads that align with your ideal client profile.

10. Failing to Ask for the Sale

  • Mistake: Many sales conversations fizzle out because the salesperson never clearly asks for the business. Fear of rejection often holds them back.
  • Avoid it: Be confident and direct. Summarize the benefits, address any final concerns, and ask, “Shall we move forward?” or “Are you ready to get started?”

Bonus Tip: Neglecting Post-Sale Relationships

While this technically goes beyond the close, one of the most overlooked aspects of sales is nurturing the relationship after the sale. Customers who feel forgotten are unlikely to return or refer others.

  • Avoid it: Follow up post-sale to ensure satisfaction, offer onboarding support, and maintain regular check-ins. Satisfied customers often turn into loyal buyers and trusted brand advocates.

Mastering the sales method requires more than confidence and charisma, it demands consistency, preparation, and empathy. Even small missteps, like neglecting to follow up or focusing too heavily on price, can turn a warm lead cold. Sales professionals who actively refine their approach and stay alert to these common errors are better positioned to build trust and close deals. From doing proper research to handling objections with confidence, each improvement creates a more professional and customer-focused experience. Avoiding these pitfalls isn’t just about closing more sales, it’s about building lasting relationships and becoming a trusted advisor in the eyes of your clients.

Conclusion

Sales success isn’t about doing more, it’s about doing it right. By avoiding these common mistakes and refining your approach, you’ll close more deals and build stronger client relationships. If you’re ready to elevate your sales strategy, contact us today. Our tailored training programs are designed to help you perform at your best, consistently.

FAQs:

What is the most common mistake in sales?

A frequent mistake in sales is speaking more than listening. True effectiveness begins with understanding the client’s needs before offering a solution.

How can I prevent leads from going cold after the initial meeting?

Have a structured follow-up plan. Send a personalized message within 24 hours and schedule consistent check-ins to keep the lead engaged.

Why do some pitches fail even with a good product?

Often, it’s because the pitch focuses on features instead of the client’s specific challenges. Customization and relevance are key.

What role does emotional intelligence play in sales?

Emotional intelligence helps build rapport, handle objections calmly, and recognize unspoken concerns, leading to deeper trust and better outcomes.

Can sales skills be improved with training?

Structured training builds confidence, introduces effective techniques, and helps individuals develop a mindset focused on growth and results.

Virtual Sales Training: Best Practices for Remote Teams
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Virtual Sales Training: Best Practices for Remote Teams

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At Dynamo Selling, we know that remote selling is no longer just an alternative, it is a critical skill. The rise of virtual work has reshaped how sales teams engage with prospects, build trust, and close deals. This article examines the strategies and best practices that help remote teams thrive in a virtual sales environment while keeping human connection at the center.

Key Takeaways:

  • Remote selling requires new strategies.
  • Strong digital presence builds trust.
  • Technology should support, not overwhelm.
  • Emotional intelligence drives deeper connections.
  • Regular improvement builds mastery.

The Changing Face of Sales

The sales profession has changed faster in the last five years than in the previous two decades. Virtual meetings, online demos, and digital relationship-building are now standard. At Dynamo Selling’s Sales Training Programs, we see one recurring challenge: remote sales requires a different set of skills than in-person selling.

Why Virtual Sales Training Matters

Remote work has advantages. It allows access to global clients and reduces travel. But it also brings new hurdles:

  • Lack of non-verbal cues during video calls
  • Shortened attention spans
  • Limited personal connection

With structured virtual sales training, teams can overcome these hurdles, strengthen their presence, and learn to deliver high-impact presentations online.

Best Practices for Remote Teams

1. Build a Strong Digital Presence

A professional online presence is the first impression in virtual sales. Sales professionals need to:

  • Keep their LinkedIn and company profiles polished (LinkedIn official guide)
  • Use video backgrounds that are clean and distraction-free
  • Practice tone and clarity for virtual conversations

At Dynamo Selling, we dedicate time to teaching digital presence skills that help clients build credibility before a call even begins.

2. Use Technology with Precision

  • Technology can be a great ally. Select the right tools for presentations and follow-ups:
  • Platforms like Zoom or Microsoft Teams for interactive video calls
  • CRM systems for detailed customer tracking (HubSpot CRM Guide)
  • Digital collaboration tools to share files and record meetings

Training ensures these tools are used as enhancers, not distractions.

3. Engage with Purpose

Remote sales meetings must be more structured and engaging than face-to-face:

  • Start with a clear agenda
  • Use short, value-driven conversations
  • Incorporate visuals and examples
  • Leave time for open discussion

Our corporate sales training programs focus on conversational structure that leads to impactful outcomes.

4. Adapt Emotional Intelligence to Virtual Settings

In virtual selling, reading emotions becomes more complex. This makes emotional intelligence essential. Training helps salespeople:

  • Listen actively
  • Recognize subtle tone shifts
  • Ask deeper questions to reveal client needs

5. Measure and Improve Continuously

Remote teams that review recordings of sales calls grow faster. They spot patterns in client behavior and refine approaches. At Dynamo Selling, we encourage regular analysis sessions as part of the learning process.

6. Build a Clear Structure for Every Sales Interaction

Remote conversations can quickly drift without structure. A defined framework for online sales calls ensures focus and consistency.

At Dynamo Selling, we train teams to use this structure:

  • Warm introduction: Use the first few minutes to build comfort.
  • Purpose of the meeting: Clarify what the client will gain from the session.
  • Explore needs: Ask targeted questions.
  • Present tailored solutions: Use visuals, case studies, and clear benefits.
  • Action steps: End with a clear next step.

This framework keeps discussions productive and helps avoid common distractions of virtual meetings.

7. Focus on Micro-Learning for Remote Teams

Virtual training should be designed differently from in-person sessions. Micro-learning is one of the most effective approaches.

  • Short lessons of 10–15 minutes work best for remote environments
  • Teams can practice skills in between sessions

8. Personalize Every Virtual Conversation

Clients value relevance. Generic sales messages create disinterest. Personalization begins with research and preparation.

  • Study the client’s company website and recent updates
  • Use LinkedIn to understand their role and focus
  • Address the client’s goals directly in your presentation

When a client feels understood, they are far more receptive. This skill can be taught, practiced, and mastered through structured training.

9. Make Use of Digital Body Language

While you cannot shake hands online, you can still project confidence. This concept is known as digital body language:

  • Look into the camera, not the screen, to create eye contact
  • Sit upright to show attentiveness
  • Use deliberate hand gestures when making key points

Avoid distractions like notifications or multitasking

Digital presence conveys professionalism and builds trust. It is one of the core skills we refine during virtual sales training.

10. Timing and Pacing Are Crucial

Unlike face-to-face settings, virtual meetings require shorter, sharper delivery. Research from Gartner shows that decision-makers prefer sessions that respect their time.

A 30–40 minute meeting is ideal for most sales calls. Long sessions often result in disengagement. Structured pacing ensures that the audience remains interested and willing to participate.

Conclusion

The future of selling is hybrid and digital. Businesses that invest in virtual sales training create confident teams capable of building strong relationships, even through a screen. If your team is ready to move beyond basic online calls and achieve real results, connect with Dynamo Selling today. Our tailored sales training programs are designed to help you stand out in a competitive digital marketplace.

FAQs

1. Why is virtual sales training important?

Virtual sales training equips teams with the skills to sell effectively through video meetings and digital platforms. It ensures communication is clear and engaging even without in-person interaction.

2. How can salespeople engage clients better during online meetings?

By preparing agendas, using visuals, asking questions, and ensuring meetings are interactive rather than one-sided presentations.

3. Which tools help remote sales teams succeed?

Tools like Zoom, Microsoft Teams, and CRM systems such as HubSpot support remote collaboration and client tracking.

4. Can virtual sales training improve team performance?

Yes. Structured programs build skills in communication, emotional intelligence, and client engagement, leading to higher success rates.

5. Is virtual selling here to stay?

Yes. Industry reports confirm that buyers now expect hybrid or remote engagement as a standard option.

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Dynamo Selling’s Sales Coaching Guides HPE

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Hewlett Packard Enterprises (HPE) is a multinational enterprise information technology company.

Their client portfolio consists of businesses, governments, and public sector organizations. In total, HPE employs over 60,000 people and has revenues of over $28 billion. The company has more than 350,000 customers in 170 countries around the world.

A Historic Decision and A Sales Coach

HPE was seeking a next-level type, tailored sales training and development program. This encompassed workshops, training, and coaching modules that were hands-on, scenario-based, and fully interactive.

Despite HPE’s extensive internal training, there was a strong business case to engage a tried, trusted, and proven external training provider to further elevate and enhance the sales team’s capabilities, skills, and confidence.

There is an abundance of sales training companies out there; however, none can compare to the custom programs that Dynamo Selling provides.

HPE definitely took notice.

HPE wanted its sales team to enhance verbal and nonverbal sales skills with its clients concerning positioning their world-class products and services. As a result, HPE’s Australian and New Zealand-based Infrastructure Services Installed Base (IB) hired Dynamo Selling to help train their sales team. Their aim was to improve motivation, customer engagement, and selling skills.

Navid Keramatipour is an IB sales representative for HPE who has been recognized for his stellar performance by management. He was young, enthusiastic, and brimming with potential; however, he needed the right communication skills, EQ techniques, and coaching experience to bring his talents to life.

After completing Dynamo Selling’s sales training and coaching program, he won the IB team’s Top New Business award for the first half of the 2022 business year.

A Winning Sales Coaching Strategy 

After numerous calls, consultations, and in-depth business analyses, HPE tasked Dynamo Selling with conducting a two-day workshop alongside private sales coaching sessions.

Did you know that sales coaching has been scientifically proven to be an effective method of reinforcing the knowledge learned during sales training sessions?

Broadly speaking, the sales training program for HPE was designed to help the sales team understand the sales process, the importance of listening and developing a solid relationship with the customer, as well as understanding how to present a solution that meets the needs of the customer and ultimately close the deal.

Sales training sessions also featured two types of real-world simulations. The first was a series of scenarios designed to mirror real-life sales situations in which the team would find themselves.

The second was mock demonstrations specific to the needs of IB salespeople.

Dynamo Selling was able to help Navid fully prepare for his professional presentation in front of a panel of five judges. Drawing on the knowledge gained from his attendance at Dynamo Selling’s sales training program and multiple one-on-one sales coaching sessions, Navid strengthened critical points of his case study and sharpened his public speaking skills.

Astonishing Results Through Sales Coaching 

 

Since engaging Dynamo Selling, HPE has reported these miraculous results among their sales team:

  • Considerable interpersonal and professional growth

  • Increased confidence and capability

  • Several record months in revenue after the training

  • Several trained people have been recognized at a local and a regional level more than ever for excellence in sales performance.

 

These impressive results have resulted in HPE committing to an ongoing, long-term relationship with Dynamo Selling.

This new partnership will see Dynamo Selling’s continued support of HPE’s sales team and help them drive growth by working together to develop a wide variety of sales skills in a highly competitive market.\

Dynamo Selling’s custom sales training and sales coaching programs are suited for any industry and business, no matter the size or scope.

 

Contact us today to see how we can help you maximise your team’s potential and soar above the competition.

 

 

 

 

 

7 Proven Techniques to Motivate Your Sales Team
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7 Proven Techniques to Motivate Your Sales Team

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Motivated sales teams don’t just happen; they’re built with intention, strategy, and the right support. At Dynamo Selling, we understand what fuels performance and unlocks momentum. Here’s a closer look at seven refined techniques that consistently elevate morale, sharpen focus, and turn potential into measurable results. Whether it’s building confidence or enhancing collaboration, these methods help ignite lasting motivation in every sales environment.

Key Takeaways

  • Motivation begins with purpose-aligned goals.
  • Structured coaching supports lasting growth.
  • Recognition, both verbal and tangible, strengthens engagement.
  • Healthy competition and ownership foster motivation.
  • A culture of continuous learning builds resilience and results.

7 Proven Techniques to Motivate Your Sales Team

Stagnation can quietly erode even the most talented and experienced sales teams. When motivation fades, performance declines, targets become harder to reach, and overall engagement begins to slip. In many cases, the absence of consistent motivation leads to missed opportunities and reduced team morale. While financial incentives and bonuses have their place, they’re rarely enough to sustain momentum over the long term. Genuine, lasting motivation stems from deeper, more sustainable sources such as a clear sense of purpose, structured development, recognition, and autonomy. A motivated sales team is not only more productive but also more resilient, adaptable, and committed to achieving collective success.

Below are seven techniques that don’t rely on gimmicks but instead draw from psychology, behavioral science, and real-world experience in driving high-performing teams.

1. Set Purpose-Driven Goals

Goals that align with a deeper sense of purpose yield stronger, more consistent results. Beyond hitting quotas or chasing KPIs, sales professionals should clearly understand how their contributions connect to broader business objectives or customer outcomes. This not only enhances motivation but creates a stronger sense of fulfillment in daily tasks.

  • Structure objectives using the SMART framework: specific, measurable, achievable, relevant, and time-bound.
  • Reinforce why each goal matters, linking performance to long-term impact and team success.
  • Blend traditional performance metrics with measures tied to client satisfaction and company values.

2. Provide Structured Coaching, Not Just Training

Initial training introduces concepts, but ongoing coaching turns those skills into habits. Consistent, personalized coaching helps individuals navigate challenges, refine their approach, and continue developing after onboarding. It’s not just about improving numbers; it’s about growing people.

  • Schedule regular one-on-one sessions focused on practical challenges and opportunities for improvement.
  • Shift the focus from reviewing results to developing skills and building confidence.
  • Encourage self-assessment and accountability through reflective conversations.

3. Recognize Contributions Publicly

Recognition is a powerful driver of engagement. Publicly acknowledging efforts, whether through internal channels, meetings, or informal shoutouts, builds a positive culture and inspires others to aim higher. Recognition also reinforces the behaviors and results that matter most.

  • Establish consistent opportunities for recognition, both scheduled and spontaneous.
  • Highlight not just wins but effort, progress, and resilience, especially in challenging periods.
  • Combine verbal praise with meaningful rewards to appeal to different personalities and preferences.

4. Encourage Healthy Competition

When structured well, competition fuels excitement, boosts energy, and strengthens performance. It introduces urgency and accountability without compromising team harmony. The key lies in balancing individual goals with collective success.

  • Organize time-bound challenges with clear criteria and visible progress tracking.
  • Acknowledge team players and those who contribute to group goals, not just top performers.
  • Use leaderboards carefully, focusing on motivation, not pressure or comparison.

5. Foster Autonomy and Ownership

Micromanagement can stall innovation and diminish confidence. Empowering individuals with the freedom to make decisions and shape their work boosts motivation and trust. Professionals are more likely to feel invested when they have ownership over outcomes.

  • Communicate expectations and desired outcomes, then allow flexibility in execution.
  • Encourage decision-making and problem-solving within defined boundaries.
  • Build accountability through regular, supportive check-ins, not control.

6. Build a Culture of Continuous Learning

Sales environments evolve quickly. A team committed to learning stays sharp, adaptable, and motivated. When learning becomes part of the culture, growth becomes the standard, not the exception.

  • Introduce short, weekly learning sessions that cover relevant topics and encourage peer discussion.
  • Share industry insights, customer feedback, and evolving trends to keep the team informed and curious.
  • Rotate opportunities for individuals to present insights or facilitate discussions to promote active learning.

7. Use Technology That Drives Efficiency

Outdated tools and manual processes can drag down morale and productivity. The right technology simplifies routine tasks, provides actionable data, and helps professionals focus on meaningful work. A streamlined workflow reduces frustration and empowers better decision-making.

  • Implement user-friendly CRMs that deliver real-time performance visibility and pipeline clarity.
  • Automate repetitive administrative tasks to free up time for customer engagement and strategy.
  • Ensure accessibility by using platforms and tools optimized for mobile and remote use.

Conclusion

Every sales leader seeks motivation that doesn’t burn out. The most effective strategies are those that nurture self-driven performance, reinforce value, and create shared ownership of results. At dynamoselling, we help transform sales environments into high-performing ecosystems through customized training, coaching, and leadership support. Ready to drive long-term motivation in your sales team? Contact us today to begin building a team that’s not just motivated but unstoppable.

FAQs

1. What motivates a sales team most effectively?

Effective motivation stems from a balanced approach that includes clear goal setting, consistent coaching, public recognition, and a culture that supports autonomy and continuous development.

2. How frequently should sales coaching sessions be conducted?

Sales coaching is most effective when done regularly, ideally once a week or every other week, to support skill development and maintain momentum.

3. Is financial compensation the only way to keep sales professionals motivated?

While financial rewards contribute to motivation, lasting drive is often influenced by purpose, recognition, personal growth, and opportunities for advancement.

4. What are some ways to maintain team engagement during slow periods?

Engagement can be sustained by introducing short-term challenges, focusing on skill enhancement, revisiting personal goals, and encouraging innovative thinking.

5. Which is more effective: public recognition or private feedback?

Both methods offer value. Public recognition boosts group morale and motivation, while private feedback fosters deeper individual growth and trust.

6. What type of sales training yields long-term benefits?

Training programs that combine practical techniques, emotional intelligence, and real-world application tend to build lasting skills and improve overall performance.

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Painting The Town Rochele!

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Rochele Painting, a formidable family-owned business with its headquarters in Brisbane, has grown organically under the energetic leadership of the founders, Rocco & Michele Festa, since 1975. From domestic to high-rise buildings and factories to entire developments, Rochele Painting has soared. So why did they contact Dynamo Selling?

Building A Bridges

As all founders discover, the bigger a company gets, the further away the founder is from the client-facing side of the business. Wanting to bridge this gap, Rochele called Dynamo Selling to help them permeate their founder’s business and sales philosophy through all levels of the company.

The gap had developed as Rochele had grown from a home office business in 1975 to handling 1000 painting projects a year between 2007 & 2011. They then doubled that within six years and continued to explode with work, undertaking projects across South East Queensland from Tweed, through Brisbane and as far north as Tewantin.

To help Rochele enrich their company’s client-focused culture, our strategists, Raimond and Sam, started by mapping out a plan of approach for the organisation a few months ago. This included planned discussions across all levels of the organisation, diverse training workshops and goal setting.

Gathering Input From All Levels

Knowing how to help a client involves input from every level of a company, as each level reflects the impact of the other levels that surround them. Dynamo extracted a rich source of company information and detailed insights into diverse issues.

These tabled issues were then analysed systematically with the client and separately and a plan of action was collaboratively created. Each issue had a unique solution, a corrective or supportive action and a goal allocated to it.

Some of the solutions that were allocated involved:

  • Behaviour training
  • Mind mapping training
  • The psychology of sales training
  • Training on understanding people
  • Training on reading people and body language
  • The general understanding of sales training

Additional training and workshops showed the entire staff how to develop relationships with clients, build rapport and handle objections. We also covered critical needs such as client retention, questioning techniques and switching strategies to get results.

The estimations team is engaged in ongoing specialist workshops that are already delivering great results!

What Was The Outcome?

Hear it from the client:

“Dynamo Selling was exactly what we were after. They understood our business objective and catered for the business perfectly.”

– Sam Festa, MD, Rochele Painting June 2022

Rochele has seen an immediate effect on their turnover and customer satisfaction off the back of this training with results that started as ‘great’ and are now record-breaking. The tailored sales coaching with the estimators has proved to be highly successful as the finest details were thoroughly covered.

Dynamo Selling has been engaged to continue with more training of the Rochele Painting team. Watch them paint the town Rochele!

If you want to start your record-breaking months for 2022, call us now!

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Urban Cleans very own Roy Donal Cleaning the world – one client at a time!

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The Urban Clean team is on a mission to change the cleaning franchise industry. Their Founder Damien Boehm has a vision to give customers a second to none cleaning experience, and to empower franchisees to achieve their goals.

Roy Donal the director of one of Urban Cleans franchises is the very definition of Mr. Boehm’s company direction. Mr Donal entered the world of business owner within the cleaning industry with no first- hand experience. He set out to make a difference and contacted Dynamo Selling to assist him from the ground up – sales coaching. Roy had challenges around cold calling, lead generation, and overall sales techniques so he needed a full on tailored intensive sales training program that encompassed all of the above and more. We worked around his work schedules to ensure he was at his learning best.

Our Sales Coaching was tailored for Roy’s needs, with emphasis on:

  • Cold calling and building his business up
  • Building lists and how to use them,
  • Prospecting,
  • Break through the negativity,
  • Motivation
  • Productivity – time/ hours/ strategic approach/ when and how jobs were completed
  • Behaviour training
  • Training on reading people and body language
  • Conversation techniques
  • Ice breakers
  • Follow up routine effectiveness
  • The general understanding of sales training

“I am absolutely surprised by the amount and time; Rai has invested into my development in my sales techniques.

He really digs into human behaviours and understanding different ways of dealing with client leads and ways to motivate them to spark a sale.

Not only that, but also ensures that each training session is tailored to my specific needs and cover specific weakness that I have in my sales.

I would highly recommend Rai and his team; they absolutely do a fantastic job!”

Roy Donal – Director, Urban Cleaning

Summary of Results

Following on from Dynamos sales coaching, Roy’s franchise has shown a rapid increase in business. Currently not being able to take on any new clients as he has been overloaded with referrals and regular clients.

The tailored sales coaching with Dynamo Selling has proved to be highly successful as the finest details were thoroughly covered. Roy is a more confident and motivated franchise owner, and this is shown in his repeated clientele.

Dynamo Selling has been engaged to continue with more sales training and ongoing sales coaching. Watch them clean the world – one client at a time!

If you want to start your increased sales journey, call us now to see how we can help you and your team with sales training and sales coaching!

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Engage Tech Case Study

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Discover how Dynamo Selling’s cold calling blueprint helped this high-profile tech company achieve massive growth by obtaining record meetings booked straight after completing the sales training and sales coaching course!

EngageTech’s goal is “To make your business grow.”

 

performance chart

 

Engage Tech has over ten years of experience working with start-ups and scale-ups to enterprise companies.  EngageTech is completely transparent about its processes and tailors its approach to its clients’ unique product or service offerings.

Their team of 10 to 14 working in the technology industry space do a lot of outbound cold calling.   Raimond convinced the management that cold calling is an art form, and if you’re not cutting it with cold calling in the current space, they’re definitely at a disadvantage.

Dynamo Selling’s initial engagement was for a half-day sales training workshop to help EngageTech increase its cold-calling results.  Raimond had several discussions with EngageTech’s management team and encouraged them to develop and implement a retention program that has been integral to their continued growth – retention is the key, through their sales training and sales coaching program.

As well as changing behaviours and habits, the goal is to provide the tools and make the team accountable for them, ensuring techniques are utilised effectively so they can sit back and watch the results as they grow.

Dynamo Selling’s trainers are cold-calling experts rolling up their sleeves and re-enacting cold calls with the team.  PowerPoints, on their own, no longer cut it for this type of specialised sales training.  Dynamo reignites conversations around cold calling with live role plays to generate momentum and trust.

Scenarios with problem clients were played out using methodologies incorporating Dynamo’s success guaranteed, cold calling blueprint.   The EngageTech team was highly motivated, and the results were astounding once the momentum took hold, together with other learned competencies, such as:

  • Body language
  • Tone
  • Cold calling
  • Understanding how to read different personality types
  • Objection handling

Productivity and time management have increased substantially.  Being able to see the growth is satisfying and pleasing to see.  EngageTech has nearly doubled the number of meetings booked since completing this sales training and coaching course with Dynamo, as seen in the above graph!

EngageTech plan to continue sales training with Dynamo Selling, once the growth spurt is over.  The team is utilising all key skills acquired through training, ensuring their continued success!

Moving forward, Raimond and the Dynamo Selling team look forward to sharing some newly developed selling techniques with EngageTech to increase their sales further.

Wyatt Horbury and Johnathan Derwin give us their insight of how beneficial the sales training provided by Dynamo Selling was and how their confidence and better understanding of how to close the sale and improve overall sales results.

Testimonial – Wyatt Horbury Account Manager

“I cannot say enough about the quality of training that Rai and the team at Dynamo have provided us over the last 8 weeks. The sessions were all extremely engaging and sparked a lot of curiosity in the team who were able to begin implementing the sales psychology methodologies in between sessions and then come prepared with questions and feedback in the next session.

From cold calling to closing, no matter what part of the sales cycle you are focusing on, Rai and the wider crew at Dynamo will be instrumental in fine-tuning your craft and increasing results across your team.”

Video Testimonial – Jonathan Derwin – Business Development Manager

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Barlow Pyke – Schiavello Group

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Schiavello Construction is a trusted commercial construction company, delivering projects of exceptional value. Their diverse experience spans across multiple sectors throughout Australia.

Barlow Pyke joined the Schiavello Construction in January 2011 as a site foreman. His skills span across customer service, procurement, public speaking, contract negotiation and contract management.

He approached Dynamo Selling for some sales coaching on how to better lead his team and the people around him. He wanted to learn how to better communicate and find delivery, how to read body language, how to use question techniques and wanted to build morale and motivation within his team.

Switching a few things around Barlow has grown to his fullest potential which in turn has allowed him to progress in his career. He now works in a new position in a more senior role with another leading construction company. He has gained skills in leadership, productivity, and overall customer service.

Dynamo Selling inspires leaders and employees alike to be the best version of themselves. Our programs are designed for all the different stages of the leadership journey, so whether you are new to leading teams and projects or experienced in leading large teams or complex change, we have something for you. We tailored our sales training for Barlow, by applying the adaptive leadership framework to challenges in his workplace he learnt how to make progress on complex challenges, and it achieved wonders for his confidence.

Barlow learnt how to influence and mobilise across remote teams, reframe thinking around problems to move forward and adopt an experimental mindset to expand his leadership capacity. Mostly, he learnt how to improve his negotiation tactics with honest, solid methods. Not only that, but we also taught him how to identify what strategy to use with what customer or conversation – because they’re all different.

It’s important to us that you get value and lifelong skills out of what we teach our customers. We know that not everything can be learned in a day, but after taking our sales training courses or reading our founders book, you’ll have actionable skills and knowledge that you can start using right away.

“It was really great and exciting to attend Dynamo’s sales coaching – Rai was amazing!

The face-to-face training format was highly informative and interactive which can be largely credited to the coaching and real-world application provided through the course. Rai’s knowledge around productivity and communication was outstanding.

I’m beyond thankful to Rai for coaching me and helping me achieve my goal to be a better leader to my team. Looking forward to my next in-person class with Dynamo Selling to enhance my skills”.

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Sales Coaching Elevates Performance at Sell Your Prestige Car

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In the high-value world of prestige car sales, closing deals requires more than product knowledge—it demands insight into people, emotional intelligence, and structure. That’s why James Susler, Managing Director of Sell Your Prestige Car, engaged Raimond Volpe and the team at Dynamo Selling to help drive long-term behavioural change and measurable sales results.

With a team of 15 salespeople and support staff, Sell Your Prestige Car embarked on a comprehensive, three-month sales coaching programme, tailored specifically for the luxury automotive market.

Who is Sell Your Prestige Car?

Based in Australia, Sell Your Prestige Car specialises in buying and selling high-end vehicles. Dealing with discerning clientele and high-value transactions, James Susler recognised the importance of not only motivating his team—but equipping them with the tools, structure, and mindset needed to thrive.

This wasn’t the first training the team had ever done, but it was the most in-depth. The goal was clear: achieve lasting behavioural change, boost performance, and embed new levels of accountability and communication excellence.

The Approach: Tailored Sales Coaching for Automotive Excellence

The training was designed with a behavioural edge. This wasn’t just about scripts or surface-level techniques. It was a combination of sales training and deep coaching focused on:

  • Understanding customer psychology
  • Mastering face-to-face and phone selling
  • Adapting communication styles in high-stakes negotiations
  • Handling objections without losing rapport
  • Building structure around daily sales activity
  • Creating internal motivation and consistency

Sessions included live workshops, scenario-based role-plays, and real-time feedback—designed to help the team refine every stage of their customer interaction, from the initial conversation to final close.

The emphasis was on turning average conversations into high-converting interactions, while fostering a mindset of excellence across the team.

The Results: Culture, Confidence, and Conversion

The feedback was immediate—and overwhelmingly positive. Team members reported a noticeable lift in confidence, communication skills, and structure in their sales process.

Over the course of the programme, Sell Your Prestige Car experienced:

  • A rise in conversion rates
  • Higher levels of team morale and motivation
  • Strong engagement from both salespeople and support staff
  • Continued performance momentum, even post-training

What made the difference was the behavioural angle. Salespeople weren’t just told what to do—they were coached on why it works and how to execute it with authenticity.

“The feedback from the team was exceptional. Not only did we see a lift in performance, but the mindset and motivation improved across the board. Raimond’s approach to sales coaching really made a difference.”
— James Susler, Managing Director

Ongoing Success and Future Expansion

Following the success of the initial engagement, Sell Your Prestige Car is now exploring additional support to maintain momentum. The focus is on continuous improvement and scaling the impact across more departments.

This case demonstrates the power of targeted sales coaching—not just as a motivational tool, but as a strategic lever for behavioural transformation and business growth.

For high-performing sales teams working in competitive, high-value environments, structured sales training and intelligent coaching can unlock not only better performance—but lasting cultural improvement.